01
Refinement, not punishment
Form before force. We refine what is already there, slowly.
I. A considered rebellion
FRAYME
Build your daily movement ritual
An intelligent movement practice built around the Swedish wall ladder, a system for sustainable strength and mobility.
II. Manifesto
Most people are training harder and moving worse.
Modern fitness rewards exhaustion, intensity, and the aesthetic of effort. It has forgotten that integrated strength begins with the breath. It has forgotten the joints. It has forgotten that the body is a structure that needs nurturing. Your body is not an aesthetic project.
The flowFRAYME flow is a practice of disciplined intelligence, where strength is built gradually and mobility has structure. The nervous system is regarded as the first pillar of fitness here.
The instrumentThe physical FRAYME is a premium movement and wellness system for the home. Beautifully crafted wall ladders made in the Ukraine.
The practiceHere at FRAYME, we integrate a modern method that weaves yoga, mobility, flexibility and functional strength into a considered daily practice. Every flow is 20 minutes — enough on its own when time is short, made to be stacked for when you and your schedule have the capacity.
The intentionBuilt for modern lifestyles and modern interiors. A daily ritual for posture, longevity and a calmer nervous system, designed to reconnect you to your body and support long-term physical and mental wellbeing.
The method
FRAYME is built on the belief that true strength begins with alignment. Before we strengthen the body, we first restore the skeleton to its natural position through breath, relaxation, mobility and mindful movement. When the bones are properly aligned, the muscles and fascia can gradually soften, release tension and reorganise around a healthier structure.
Modern lifestyles create dysfunctional movement patterns through prolonged sitting, stress and repetitive habits, leading to stiffness, imbalance, reduced mobility and chronic tension. Strength training on top of misalignment often reinforces these patterns rather than correcting them.
Where yoga teaches breath, alignment and patience, calisthenics teaches control, tension and real strength. The FRAYME method draws the two together — restoring range of motion, posture and structural balance from the inside out. Once alignment and mobility are regained, the body can then be strengthened safely and effectively to build resilience, longevity and sustainable movement for life.
III. Four tenets
02
Calm before capacity
A regulated nervous system is the foundation of every lasting adaptation.
03
Structure over stimulus
Mobility without strength is instability. Strength without mobility is fragility.
04
Longevity over aesthetics
We are not training for a season. We are training for fifty years from now.
IV. The instrument
Movement furniture.
The Swedish wall ladder, reconsidered. Premium solid wood, hand-finished, with an integrated 2-in-1 pull-up and dip bar. A complete home gym, mounted discreetly to your wall.
Specification
- Material
- Premium solid wood
- Finish
- Natural, Brown or White
- Height
- 2 250 mm / 88.6″
- Width
- 800 mm ladder, 1 200 mm bar
- Capacity
- 150 kg / 300 lbs
- Includes
- 2-in-1 pull-up + dip bar
- Mounting
- Wall-anchored, hardware included
- Warranty
- One year
- Shipping
- Free worldwide
Add-ons
i
Gymnastics wooden rings + attachments
Solid beech rings with straps and ladder attachments. Open the practice to pulls, dips, supports, and suspended mobility work.
ii
Resistance bands
A graded set of bands to support flexibility and strength training on the ladder. Assist what is still forming, load what is ready.
V. Build your ritual
Mat or
FRAYME.
Each flow is exactly twenty minutes. Take one for a quick reset, or combine two or three different flows, Dynamic, Slow, Strong, to compose the ritual your day calls for.
No equipment
Mat
The everywhere practice. A mat, a metre of floor, your breath. Three twenty-minute flows you can run anywhere in the world. Pair Dynamic with Slow, or layer all three, to compose the session your day asks for.
With the wall apparatus
FRAYME
The studio practice. The FRAYME turns a wall into a studio. The same three twenty-minute flows, loaded with hang, traction and end-range strength. Combine Strong with Slow, or run all three end to end, for a full studio hour.
VII, Membership
Two practices,
one rhythm.
Begin on the mat, or unlock the wall. Either plan can be paid month by month, or annually with twenty percent returned to you.
Mat Only
The everywhere practice
£14per month
Billed monthly. No commitment.
£134per yearSave 20%
Equivalent to £11.17 per month. Save 20%.
- ,Full Mat Only Flow library, updated weekly
- ,Breath and nervous-system primers
- ,Quarterly seasonal practice cycles
Mat + FRAYME Flow
The complete practice
£24per month
Billed monthly. No commitment.
£230per yearSave 20%
Equivalent to £19.17 per month. Save 20%.
- ,Everything in Mat Only
- ,Full FRAYME Flow library for the wall apparatus
- ,Hanging, suspension and loaded mobility progressions
- ,Programmed cycles built around the FRAYME
At a glance
| Plan detail | Mat Only | Mat + FRAYME Flow |
|---|---|---|
| Monthly price | £14 per month | £24 per month |
| Annual price | £134 per year | £230 per year |
| Effective monthly cost, annual | £11.17 | £19.17 |
| Annual saving | £34 returned | £58 returned |
| Mat Only Flow library | Full access | Full access |
| FRAYME Flow library | — | Full access |
| Hanging and suspension progressions | — | Included |
| Quarterly seasonal cycles | Included | Included |
| Seven-day trial | Yes | Not available |
| Cancellation | Any month | Any month |
Membership is independent of the FRAYME apparatus. Practice with a mat, or with the wall.
VIII, Switching plans
Move between
plans, calmly.
The practice should follow your year, not the other way around. Upgrade the day the apparatus arrives. Step back to the mat when travel demands it. Billing adjusts unobtrusively in the background.
01
Upgrade, Mat Only to Mat + FRAYME Flow
Open your account, choose Upgrade, and the FRAYME Flow library unlocks immediately. We credit the unused portion of your current Mat Only period against the new plan, so you only pay the difference.
02
Downgrade, Mat + FRAYME Flow to Mat Only
Choose Downgrade in your account. Your full plan stays active until the end of the current billing period, then Mat Only begins at the next renewal. No partial refund is issued, you simply keep what you paid for.
03
Switch cadence, monthly to annual
Move from monthly to annual at any time. The unused days of your current month are credited against the annual price, and your renewal date resets to one year ahead.
04
Switch cadence, annual to monthly
Annual members can switch to monthly at the next renewal. Your annual access continues uninterrupted until that date, then monthly billing begins.
Proration
Upgrades are prorated to the day. Downgrades take effect at the next renewal, with no partial refund.
No fees
No switching fees, no penalties. You can change your plan as often as your practice asks of you.
Your library, kept
Saved sequences, notes and progress remain attached to your account through every change of plan or cadence.
VIII, Questions
On the
membership.
What is included in the membership?
+
Both flow libraries in full, Mat Only and FRAYME Flow, with new sequences added each week. You also receive the quarterly seasonal practice cycles.
Do members get access to both Flow libraries?
+
Yes. One membership unlocks Mat Only Flow and FRAYME Flow together. There are no separate tiers for each. Practice with a mat, with the FRAYME apparatus, or move between the two as your week allows.
How does cancellation work?
+
Cancel any time from your account. Monthly members keep access through the end of the current billing month. Annual members keep access through the end of the paid year. There are no cancellation fees and no questions asked.
Can I switch between monthly and annual later?
+
Yes. Move from monthly to annual at any point and we credit the unused portion of your current month. Annual members can switch to monthly at the next renewal.
Do I need the FRAYME apparatus to be a member?
+
No. Mat Only Flow is designed to be complete on its own. The FRAYME Flow library is unlocked the day you bring the apparatus home, with nothing extra to purchase.
Is there a free trial?
+
Yes, on the Mat Only plan. New Mat Only members can try the practice for seven days, and cancel within that window without being charged. The Mat + FRAYME Flow plan does not include a free trial, as the full library opens immediately on signup.
“FRAYME is built on a simple idea:movement doesn’t have to be loud to be powerful.”
VI. Begin
A different
standard of strength.
Join the weekly practice. One clear intention, one considered session, every Sunday.